Scott Reed, ADCO's VP of Marketing said, "In reviewing our current visual brand and communication pieces, we identified that while ADCO is certainly a recognized name in the industry, our visual brand didn't necessarily represent ADCO's culture of continuous improvement and innovation. It also lacked a clear association to packaging. ADCO has grown significantly over the years, expanding our reach into many new markets and applications. As we continue to grow, we want to be sure that our visual brand accurately reflects the quality of our products and services as well as ADCO's innovative, energetic, professional and contemporary culture." To complete the process, ADCO contracted with Klundt|Hosmer, a Spokane, WA based creative agency specializing in visual brand development. The goal was clear; design a visual brand that was impactful in its communication of ADCO's quality and culture, has a clear tie-in to packaging and also honored ADCO's long history and equity of the red ADCO medallion. "I am pleased with the end result and look forward to unveiling our new look at Pack Expo 2011 in Las Vegas this year," Scott Reed said.
ADCO | where products meet packaging™
